Biz Buzz: Young billionaires

02/15/2011 | By: Philippine Daily Inquirer
AFTER successfully transforming one of Metro Manila’s biggest eyesores into the gleaming Alphaland Southgate Tower, the real-estate firm controlled by businessman and dealmaker Roberto “Bobby” Ongpin is now setting its sights on a more ambitious project in Makati City.

The company has begun marketing its latest project, the City Club, located at a new residential-commercial complex right across from the Makati Fire Station complex along Ayala Avenue.

Targeted at upwardly mobile yuppies, the City Club has around two hectares of floor space in three stories, sandwiched between a three-story mall and a three-tower residential condo complex (the entire project being dubbed the “Makati Place”).

Marketing brochures that Alphaland is just about to distribute say that the City Club will have facilities like a gym, a boxing ring, an aerobics and yoga studio, conference rooms and a business center, tennis and badminton courts, a basketball court, and three swimming pools, among others.

“What we are offering is everything that one can find in Manila Polo Club, minus the horses,” Alpahland president Mario Oreta said, who explained that the exclusive club aims to attract members who find other venues like the Tower Club too elitist and stuffy.

Shares at the City Club are selling for P500,000 each and the project will be completed in late 2012, he said.

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